GameDirection Brand Guide
GameDirection

GameDirection

Public brand kit - colors, type, logo, and shape rules for building GameDirection-branded sites and materials. See brand-guidelines.md for the full written rules this page visualizes.

Color

Sampled directly from the official logo files - not invented.

GameDirection Blue#00ACED
Black#000000
White#FFFFFF
Neutral Gray#A6A8AB
Light Gray#D1D3D4

Light Mode / Dark Mode

Both schemes side by side - this is how the same UI should look in each mode.

Light

Card title

Muted supporting text sits at #5B5D60 on white.

Dark

Card title

Muted supporting text sits at #A6A8AB on black.

Typography

Raleway, the only typeface found in official source material.

H1 / 700Memorable Player Experiences
H2 / 700Accessible by Design
H3 / 600Built for Neurodivergent Players
Body / 400GameDirection is a game studio focused on memorable player experiences.
Medium / 500Used for emphasis and nav labels.

Shape & Buttons

The logo is built from circles - UI should follow that language: rounded, never sharp.

Team avatar example Avatars: always circular

Logo Usage

Full color logo
Full color - on white
White on black logo
Reverse - on black
Icon mark
Icon-only mark

Brand Mark - Quick Link

Hotlink these straight from GitHub Pages to drop the GameDirection mark into another site.

Asset Preview Direct link
Icon Icon https://gamedirection.github.io/Media-Kit/brand/logo/icon/gamedirection-icon.png
Icon + name (black) Icon and name, black https://gamedirection.github.io/Media-Kit/brand/logo/lockup/gamedirection-lockup-black.png
Icon + name (white) Icon and name, white https://gamedirection.github.io/Media-Kit/brand/logo/lockup/gamedirection-lockup-white.png

Theme-aware embed (auto-switches with the viewer's light/dark mode):

<picture>
  <source media="(prefers-color-scheme: dark)" srcset="https://gamedirection.github.io/Media-Kit/brand/logo/lockup/gamedirection-lockup-white.png">
  <source media="(prefers-color-scheme: light)" srcset="https://gamedirection.github.io/Media-Kit/brand/logo/lockup/gamedirection-lockup-black.png">
  <img alt="GameDirection" src="https://gamedirection.github.io/Media-Kit/brand/logo/lockup/gamedirection-lockup-black.png" width="220">
</picture>

Do / Don't

Do

  • Use brand blue #00ACED as the only accent color
  • Keep buttons, cards, and inputs rounded
  • Use Raleway for all brand-facing text
  • Give the logo clearspace equal to its own height

Don't

  • Recolor the logo mark off-brand
  • Use sharp, unrounded corners
  • Mix in a second display typeface
  • Place small blue text directly on white - use it for large text, icons, or filled buttons only